fintech scaling strategy

Behavioural science and commercial strategy together offer a pathway to sustained fintech growth, addressing common scaling obstacles such as plateauing user numbers, rising acquisition costs and weak product-market fit. Behavioural Finance Consulting and Ravelyn Consulting have jointly developed two frameworks—Market Activation Service and Revenue Growth Accelerator—that merge behavioural insights (how customers really think, decide and trust) with strategic levers such as pricing, UX, onboarding and go-to-market readiness. These methods help fintechs entering new markets or seeking to reignite momentum by diagnosing friction, aligning messaging with customer motivations, and building commercially viable, human-centred growth.