Customer-Centric Digital Transformation
Digital technology has transformed financial services, offering seamless banking, investing, and financial education. However, poorly designed applications can lead to financial mismanagement, risky behaviours, and customer dissatisfaction. Confusing insights, flawed risk profiling, and excessive notifications may erode trust and drive users away. A customer-centric approach ensures digital platforms enhance decision-making, improve engagement, and support compliance. By integrating behavioural insights, financial apps can foster responsible habits and long-term business success.
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