Advisory Services

Women are emerging as powerful forces in the investment world, set to control nearly 45% of assets under management in Western Europe by 2030. Despite this growth, financial services often fail to address women’s distinct needs and preferences. Women typically favour cautious, diversified, and low-risk investments, with a strong interest in sustainability and ESG-focused solutions. However, barriers such as limited funds, complex financial jargon, and a lack of visible role models hinder their full participation. Addressing these challenges and aligning financial services with women’s priorities—such as long-term planning and wealth preservation—is crucial for fostering financial inclusion and driving meaningful change in the investment landscape.