Applied Behavioural Science to Financial Services
We reshape financial products and services through consumer-centric data insights.
About
Behavioural Finance Consulting is a forward-thinking consultancy company specialised in applying behavioural insights and data analytics to the financial sector. We advise financial services providers in the design, development and reshaping of their products and services from a consumer-centric lens. Our mission is to equip the industry with solutions that foster sustainable business growth while promoting consumer wellbeing.
Through consumer data and behaviour, we deliver business insights and solutions that eliminate user barriers along the customer journey through user experience (UX) and interface design (UI). We enhance investment suitability and sustainability assessments using ground-breaking science-based methodologies. Additionally, we craft bespoke B2B and B2C communication strategies and content marketing designed to deeply resonate with your clients.
We change consumer behaviour in the world of finance
Services
We apply scientific insights to pinpoint the motivations and obstacles that influence users’ adoption and engagement with financial products, services, and digital platforms.
01.
Product Design & Development
Harnessing our expertise in customer journey analysis, we optimise customer interaction and behaviour with financial services.
- Our approach involves:
- Crafting intuitive user experiences (UX)
- Designing seamless user interfaces (UI)
- Segmenting consumer demographics
- Identifying user barriers and motivations
- Clarifying product objectives
- Defining key performance indicators (KPIs)
02.
Audit & Assessment
We conduct rigorous science-backed and data-driven testing to provide robust financial performance and behavioural insights.
- The focus areas include:
- Risk attitude & tolerance psychometrics
- ESG preference assessments
- Investment suitability appraisals
- Advanced testing & data analytics techniques
- Development of financial knowledge programs
- Design of sustainable behaviour initiatives
03.
Communication & Marketing
We incorporate behavioural science principles into communication and content marketing strategies to ensure effective campaigns.
- We specialise in:
- B2B and B2C communication frameworks
- Developing content marketing materials
- Implementing customer acquisition programs
- Crafting value proposition (VP) narratives
- Minimum viable product (MVP) strategies
- Refining customer segmentation and trends
Engagement Options
Whether you’re seeking support for a specific project or a long-term partnership, we provide tailored solutions to suit your unique requirements.
01. Hourly or Daily Rates
Ideal for smaller projects or exploratory work without a fully defined scope.
02. Bespoke Contracts
Tailored contracts designed to meet the specific objectives of each client.
03. Project-Based Rates
Perfect for initiatives with a clear scope and predefined budget.
04. Subscription Plans
We recognise that incorporating behavioural science can be both exciting and challenging, especially for organisations new to the field. To make this journey more accessible, we’ve designed flexible, scalable plans to help you harness its power without needing in-house expertise. Our seamless, step-by-step approach enables your company to transform its practice, products, and services through behavioural science.
Essential Plan
1 day per month (8 hours)
- High-level application of behavioural science
- Initial insights & strategic recommendations
- General advice on applying science to business
- Diagnostic on products, services & behaviour
- Feedback on strategies & data analytics
- Advice on challenges & opportunities
- 1 hour of meetings per month
- --
- --
Advanced Plan
3 days per month (24 hours)
- Comprehensive analysis of insights & patterns
- Design of frameworks & actionable solutions
- Data-driven, evidence-based recommendations
- Tailored analysis of products, services & behaviour
- Designing actionable plans & roadmaps
- Evaluation of products, services & strategies
- 3 hours of meetings per month
- 2 workshops or annual strategy sessions
- Quarterly action plan & roadmap report
Premium Plan
6 days per month (48 hours)
- Embedding insights from concept to execution
- Systemic alignment of scalable solutions
- Implementing behavioural solutions at scale
- Mapping behaviour, product & services
- Developing KPIs, action plans & roadmaps
- Strategic solutions for products & services
- 6 hours of meetings per month
- 4 workshops or annual strategy sessions
- Monthly action plan & roadmap report
Clients
We enable advisory and services providers to design, adapt, and enhance financial products and services with a consumer-focused approach to ensure ongoing business transformation and growth.
- Wealth & Asset Management Firms
- Climate Analytics Providers
- Personal Finance Services
- Banking, Fintech, Paytech, Crypto, Insurtech
- Financial Advisory Services
- Pension Providers
- Insurance Providers
- Marketing Agencies
Outcomes
Companies
We focus on accelerating the transformation of internal business processes, optimising workflows, and maximising responsible and sustainable practices. Our efforts foster innovation, drive transparency, enhance brand visibility, and bolster reputation, allowing our clients to stand out amid competition.
Products & Services
Our insights into consumer behaviour drive a better understanding of financial services and foster deeper engagement, promoting sustainable financial habits. From the perspective of product and service development, we tailor your offerings to ensure scalability, growth, reliability, and consistency.
Practitioners & Teams
We implement solutions to improve the performance of practitioners and teams. By equipping experts with a deep understanding of consumer psychology, we empower them to consolidate communication, strengthening trust in the client-adviser relationship, advice, and services.
Consumers
We enhance financial literacy among customers, encouraging sustainable monetary practices and wellbeing. By identifying consumer pain points and motivations, we optimise segmentation, tailor communication strategies, and create actionable insights that ultimately empower consumers to take control of their financial futures.
We transform business through a customer-focused approach
Case Studies
In an era marked by transformational changes in the financial industry, the global marketplace demands products and services that not only meet current customer needs, but also anticipate future requirements and adjust to new global trends and opportunities. To stand out in this dynamic landscape, companies must make informed decisions and adapt their offerings to take advantage of evolving patterns and challenges.
Discover how we navigate these challenges and help businesses flourish.
Team
We are an international team of renowned experts with a diverse background, spanning behavioural science, psychology, service design, sustainable development, IT engineering and data science. Our mission is to promote financial wellbeing by enhancing both consumer behaviour and financial services. We provide unparalleled expertise and insights, ensuring the success of our clients in an ever-evolving business landscape.
Dr. Daryl L. Foy
McKenzie Foy Health Limited, New Zealand Strategic and Behavioural Advisor
Prof. Emmanuel Fragnière
HES-SO, Switzerland Design and Innovation Advisor
Prof. Jairo Lozano
UAO, Colombia Sustainability Advisor
Prof. Jean-Christophe Loubier
HES-SO, Switzerland Data Analytics Advisor
Get in touch
Speak to a Consultant
Find Us
Request A Consultation
Contact us about applying and integrating behavioural science to your business, practice, products and services.
Phone number
UK: +44 (0)7362 05 49 96
info@behaviouralfi.com
Location
London, WC2A 2JR, United Kingdom Geneva, 1211, Switzerland