Applied Behavioural Science to Financial Services
We transform financial products and digital experiences using behavioural insights, data analytics, and consumer psychology.
About
Behavioural Finance Consulting is a forward-thinking consultancy specialising in applying behavioural science, consumer psychology, and data analytics to the financial sector. We advise financial service providers, fintech firms, insurers, and asset managers to design, develop, and optimise financial products and services through a consumer-centric lens. By integrating scientific insights with practical strategies, we help organisations better understand their clients’ needs and behaviours. Our mission is to equip the industry with solutions that foster sustainable business growth while promoting consumer wellbeing.
Through rigorous consumer behaviour research and advanced data analytics, we deliver actionable insights and behavioural design strategies that remove friction across the customer journey, improving user experience (UX) and interface design (UI). We focus on aligning AI-driven tools and digital services with ethical, user-centred principles. Our innovative methods enhance investment suitability assessments using cutting-edge, science-based approaches. Additionally, we create bespoke B2B and B2C communication strategies and behavioural content marketing to strengthen customer retention in financial services.
We change consumer behaviour in the world of finance
Services
We apply scientific insights to pinpoint the motivations and obstacles that influence users’ adoption of financial products, engagement with digital services, and interactions with fintech platforms.
01.
Product Design & Development
Harnessing our expertise in customer journey mapping and behavioural UX design, we optimise user interaction with digital financial services.
- We focus on UX, UI, Segmentation, Friction, Strategy and Metrics:
- Intuitive financial user experiences
- Seamless digital finance interfaces
- Behavioural segmentation & journey mapping
- User barrier & pain point identification
- Goal‑driven product architecture
- KPI frameworks for performance tracking
02.
Audit & Assessment
We conduct rigorous, science-backed and data-driven testing to deliver robust performance diagnostics and behavioural insights for financial services.
- We focus on Profiling, Sustainability, Suitability, Behaviour, Education and Change:
- Consumer risk & personality profiling
- ESG & sustainable finance diagnostics
- Investment suitability & behavioural fit
- Behavioural testing & data analytics
- Financial literacy & decision‑making tools
- Behavioural design for sustainable habits
03.
Communication & Marketing
We apply behavioural marketing techniques and evidence-based communication frameworks to improve how financial firms connect with clients.
- We focus on Strategy, Content, Growth, Positioning, Development and Insights:
- B2B & B2C communication strategies
- Behavioural content marketing campaigns
- Acquisition funnels & referral programmes
- Value proposition framing for financial products
- MVP validation & behavioural testing
- Consumer profiling & behavioural trend
Engagement Options
Whether you’re seeking expert behavioural finance consulting for a specific fintech challenge, product redesign, or a long-term strategic transformation, we offer flexible engagement models tailored to your organisation’s goals.
01. Hourly or Daily Rates
Ideal for targeted interventions, short-term audits, or exploratory behavioural diagnostics where the project scope is still evolving.
02. Bespoke Contracts
Fully customised agreements aligned to your project objectives — from UX optimisation to behavioural strategy development, with flexible deliverables and timelines.
03. Project-Based Rates
Perfect for well-defined engagements, such as behavioural assessments, suitability testing frameworks, or communication strategy builds with a clear budget and milestones.
04. Subscription Plans
We recognise that embedding behavioural science in financial services can be both exciting and complex — especially for teams new to its application. That’s why we offer flexible, scalable monthly plans designed to make the integration of behavioural insights smooth, sustainable, and impactful. Each plan delivers expert support, hands-on guidance, and measurable outcomes — helping you apply behavioural science to enhance customer engagement, product performance, and business outcomes.
Essential Plan
1 day per month (8 hours)
- High-level behavioural science consulting
- Initial strategic insights & recommendations
- Support applying behavioural science to business
- Diagnostic of products, services & behaviours
- Feedback on strategy, design & data analytics
- Advice on engagement & client challenges
- --
Advanced Plan
3 days per month (24 hours)
- Behavioural analysis of products & journeys
- Design of frameworks & actionable solutions
- Review of financial UX & customer behaviour
- Roadmap creation for better engagement
- Evaluation of communication & marketing strategy
- Quarterly action plan, key metrics & roadmap
- 2 workshops or annual strategy sessions
Premium Plan
6 days per month (48 hours)
- Full behavioural strategy & integration
- Scalable, user-first solution implementation
- Behaviour mapping across journeys & touchpoints
- KPIs & dashboard design for performance tracking
- Strategy for innovation & customer retention
- Monthly action plan with impact reports
- 4 workshops or annual strategy sessions
Clients
We partner with forward-thinking organisations across the financial services ecosystem to design, optimise, and scale consumer-centric financial products, platforms, and experiences. By integrating behavioural insights into every stage of the product and service lifecycle, we support business transformation, client engagement, and long-term growth.
- Wealth & Asset Management Firms
- Climate & ESG Analytics Providers
- Personal Finance & Money Management Services
- Banks, Fintechs, Crypto & Insurtech Platforms
- Financial Advisers & Advisory Networks
- Pension & Retirement Planning Services
- Insurance & Protection Product Providers
- Marketing, Digital & Creative Agencies
Outcomes
Companies
We support financial institutions in accelerating business transformation by streamlining internal processes, optimising operational workflows, and embedding responsible, sustainable practices. Our behavioural insights and diagnostic tools foster innovation, increase transparency, and enhance brand differentiation. The result is a stronger reputation, sharper strategic positioning, and a distinct competitive edge.
Products & Services
We apply behavioural science to inform the design and delivery of financial products and services that align with real user needs. Our evidence-led approach enables you to scale with confidence — improving product-market fit, engagement, and long-term customer value. Whether optimising user journeys or increasing consistency in performance, we ensure your offerings remain resilient, adaptable, and growth-focused.
Practitioners & Teams
We enhance the effectiveness of advisers, client-facing teams, and product specialists by embedding behavioural understanding into their day-to-day practices. Our tools strengthen internal communication, improve advice delivery, and build trust throughout the client relationship lifecycle. The result is more confident teams, better client outcomes, and increased loyalty.
Consumers
We empower consumers to build sustainable financial behaviours by boosting financial literacy and decision-making capabilities. Using behavioural diagnostics, we identify friction, pain points and motivations across user segments. We then craft personalised communication strategies and actionable insights that guide consumers toward improved financial wellbeing and long-term control of their financial futures.
We transform business through a customer-focused approach
Case Studies
In a rapidly evolving financial landscape, success depends on more than innovation — it requires a deep understanding of consumer behaviour, shifting expectations, and global trends. At Behavioural Finance Consulting, we help financial services providers turn complex challenges into growth opportunities by embedding behavioural science into strategy, design, and delivery.
Explore how we’ve helped wealth managers, fintechs, insurers, and advisory firms enhance customer engagement, improve product performance, and future‑proof their services through evidence‑based behavioural solutions.
Team
We are a multidisciplinary, international team of renowned experts in behavioural science, consumer psychology, service design, sustainable finance, IT engineering, and data science. With deep experience across financial services, fintech, and advisory sectors, we bring together scientific insight and practical application to tackle complex industry challenges.
Our mission is to advance financial wellbeing by improving both consumer behaviour and the way financial products and services are designed, delivered, and communicated. We offer clients a unique blend of scientific rigour and commercial expertise — empowering them to succeed in an increasingly dynamic and competitive market.
Dr. Daryl L. Foy
McKenzie Foy Health Limited, New Zealand Strategic and Behavioural Advisor
Prof. Emmanuel Fragnière
HES-SO, Switzerland Design and Innovation Advisor
Prof. Jairo Lozano
UAO, Colombia Sustainability Advisor
Prof. Jean-Christophe Loubier
HES-SO, Switzerland Data Analytics Advisor
Get in touch
Speak to a Consultant
Find Us
Request A Consultation
Contact us about applying and integrating behavioural science to your business, practice, products and services.
Phone number
UK: +44 (0)7362 05 49 96
info@behaviouralfi.com
Location
London, WC2A 2JR, United Kingdom Geneva, 1211, Switzerland